Never before has the tourism industry invested so much in innovation and technology to counter a crisis. This situation has accelerated the development and implementation of solutions that would otherwise have required years of experimentation. In particular, the use of virtual reality and augmented reality in tourism-related experiences is spreading rapidly, allowing professionals to create completely new, immersive, interactive, and exciting experiences for their clients. This is how these technologies are revolutionising the world of travel.<\/p>\n
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The Japanese call it “Paris syndrome”<\/strong>. This term refers to the disappointment – in some cases even trauma – experienced by those who arrive at their destination, on a long-planned and much needed holiday, to discover that the place they are visiting does not meet their expectations. The disappointment, in some cases, is so strong that they are forced to abandon the trip early. Of course, the spirit of any journey should be one of discovery and adventure<\/strong>, but there are also those who, having had to save for a long time to be able to afford a trip to a faraway destination, react rather badly when the experience does not live up to their expectations. Virtual reality completely revolutionises the concept of ” promotional material”<\/strong>, transcending multimedia and allowing the traveller to immerse themselves entirely in the place they are going to visit.<\/strong> This is especially true for destinations that require considerable investment or possibly for places that not everyone can visit due to objective risks or limits, such as Antarctica or the summit of Mount Everest. Some brands, such as the Qantas airlines, have already started to offer their customers virtual reality experiences to promote some tourist destinations.<\/strong><\/a><\/p>\n Become an exhibitor for tourism sector<\/span><\/a><\/p>\n\n\t\t