Who is responsible for promoting national tourism? Industry professionals, public institutions? And why not brands? This question has been implicitly answered by Ferrero, with a campaign that brings the well-known Italian confectionery brand closer to territorial marketing, through its campaign by the title \u201cTi Amo Italia\u201d (\u201cItaly, I love you\u201d). The brand marketed a limited edition of its star product – the universally popular Nutella – in jars featuring some of Italy’s most beautiful landscapes, intending to relaunch tourism after the crisis. The campaign was carried out in collaboration with Enit, the national tourism agency.<\/p>\n
In theory, any brand can participate in a territorial marketing<\/strong> campaign. The difference between brands will obviously emerge in the overall success of the campaign itself. Ferrero<\/strong> is universally acknowledged to be a symbol of Italian identity,<\/strong> which means that, in addition to the wide circulation of its products, it can make its contribution in terms of the identity and core values.<\/p>\n Become an exhibitor for tourism sector<\/span><\/a><\/p>\n\n\t\t