{"id":2861,"date":"2020-09-28T10:04:52","date_gmt":"2020-09-28T08:04:52","guid":{"rendered":"http:\/\/www.gecoexpo.com\/2021\/crisi-del-turismo-come-rispondono-hotel-e-compagnie-aeree\/"},"modified":"2020-11-10T00:10:39","modified_gmt":"2020-11-09T23:10:39","slug":"tourism-crisis-how-hotels-and-airlines-respond","status":"publish","type":"post","link":"https:\/\/www.gecoexpo.com\/2021\/en\/tourism-crisis-how-hotels-and-airlines-respond\/","title":{"rendered":"Tourism crisis: how hotels and airlines respond"},"content":{"rendered":"

The Covid-19 crisis has been compared to 9\/11, in terms of impact on the global tourism industry. It can be safely said that the pandemic had even more pervasive, long-lasting, and serious consequences,<\/strong> since it affected all countries indiscriminately, generating massive disruptions in air traffic and paralysing the entire industry, even at a local level. The consequences in terms of loss of profit, employment, impact on individual countries’ economies, and the global economy are still difficult to estimate. On the other hand, a crisis which, as a first containment measure, leads governments to impose measures restricting non-essential travel is bound to hit all travel operators, from airlines to travel agencies, from hotels to all related service providers, with devastating consequences. What did stakeholders do to recover from the current tourism crisis?<\/strong><\/p>\n

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The demand is falling. The demand is shifting<\/h3>\n

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What has been triggered in the tourism industry is nothing short of a forced collapse in the demand. Those who find themselves providing services in a market where they cannot be purchased inevitably face a dramatic crisis. A great lesson, however, comes from Chinese and Korean tour operators, who had to deal with the Sars epidemic back in 2003. What professionals in the tourism industry<\/strong><\/a>, especially in China, have verified is that demand is still present but changing in the period immediately after the peak of a crisis.<\/strong> Knowing how to quickly and accurately grasp the changing demand of customers and plan their experiences accordingly is the key to a rapid recovery and is also a major challenge for the industry as a whole.<\/p>\n

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