When we talk about sustainability, we often do so in opposition to convenience. We are naturally inclined to think that a sustainable product is harder to manufacture and therefore more expensive, which makes it less profitable for the producer or more expensive for the consumer. Research in various industries, from cosmetics to clothing, suggests that this may not be the case. While there is no doubt that sustainable production processes are generally more expensive than heavily polluting ones, it is also true that increasing numbers of consumers are prepared to pay more for products with a lower environmental impact. Apparently, sustainability sells.<\/p>\n
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Contemporary consumers are much better informed<\/strong> than those the market has known over the last thirty years. Contemporary consumer profiles, notwithstanding the differences that occur in different industries and demographic groups, are characterised by greater awareness<\/a>, <\/strong>they make independent choices after studying products, comparing different offers, and reading user reviews. In other words, it is no longer enough to provide a good product to win the consumers’ favour. Users are not simply interested in quality,<\/strong> they are also aware that their financial support for a brand means something and want to reserve it for products and brands that are in line with their personal values.\u00a0<\/strong><\/p>\n Become an exhibitor for tourism sector<\/span><\/a><\/p>\n\n\t\t