What is the target audience of the average trade show? We tend to project this kind of event as exclusively B2B, i.e. dedicated only to professionals. GECO’s ambition as the first major online trade show for sustainability, however, is to stand out in this scenario by offering, for the first time in an event of this kind, a platform for professionals and members of the public to connect, in other words, by offering a brand new format in which B2B and B2C approaches can coexist.<\/p>\n
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First of all, because we are all in the same boat, even though not everyone is playing the same role. The issue of sustainability is complex and multi-faceted<\/strong>, encompassing virtually all industries and serving as an \u201cumbrella\u201d-concept for a wide range of activities. Take the tourism industry, for instance.<\/strong><\/a> From skiing holidays to business trips, from conferences to weekend outings: travelling is something humans do for a variety of reasons and in many different ways, some of which are more sustainable than others. Now try to apply this concept to any and all other existing industries and you might be closer to gauging the complexity of this issue. And, as the global crisis puts pressure on nearly all aspects of our economy, it is essential for the debate on our recovery strategies to be widened and extended to include everyone<\/strong>. We all stand to benefit from it.<\/p>\n Become an exhibitor for tourism sector<\/span><\/a><\/p>\n\n\t\t