AGENDA

28 January
29 January
30 January

09.30 am Mission electric mobility, a look to the future

The European Green Deal and the new challenges of electric mobility: environmental opportunities towards the 2030 scenario.

Solutions necessary for the development of electric transport in Italy: private, public, company fleets, proximity vehicles and shared transport.

The national strategic plan for sustainable mobility: focus on the transition to current and planned electricity.

Those are the main issues that will be discussed in the round table dedicated to future mobility.

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09.30 am Welcome: Inauguration of the fair and institutional greetings

Inauguration of the virtual exhibition environment and contents of the GECO Expo fair.

Speakers:
Daniele Capogna, Project manager of Geco Expo
Roberta Guaineri, Councilor for Tourism, Sport and Quality of Life of the Municipality of Milan

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09:45 am Climate action and energy transition: a current challenge

Ongoing climate change requires an immediate action that takes an economic commitment, resilience and a great innovative capacity.

Italy and Europe can play a central role, becoming a global reference point on the themes of sustainability, innovation and climate action.

We will analyse the Italian and international situation on various aspects of the energy transition: the European Green Deal, the mandatory industrial changes, the opportunities of new employment, the role of innovation technologies and startups in this dynamic economic environment.

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11.15 am Bikeconomy Observatory and Cycle Tourism Observatory: all the numbers of the bicycle

The Bikeconomy Observatory and the Cycling Tourism Observatory: all the numbers of the bicycle

The bikeconomy is worth over 500 billion and will be the protagonist of the Recovery Plan which has allocated 32 billion to sustainable mobility.

Bikeconomy Observatory and Cycle Tourism Observatory stand as analysis tools and design support in a new context with enormous development potential for Italy.

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12.15 pm The path to a sustainable experiential tourism, biodiverse 5.0: experience and training

In this historical moment, tourism is called to: question and renew itself; to review strategies, attractors, targets, communication, training, promotion of products and services, in order to make the leap in quality.

The tourist travelers have passed from spectator observers to technological consumersActors, active protagonists in search of unique and exciting experiences, to share in their personal community network.

The experience of the tourist is no longer made only of observation, visit, participation, buti t is changed in active practice and dynamic learning of a know-how, made by physical-emotional-sensory-intellectual-collective involvement with local realities, as if it were an inhabitant of the place. The tourist is going to be contaminated with history, culture, traditions, crafts, cuisine, people; contributing to enhancement and protection of this realities.

Many tourism provider believe that they offer “unique experiences”, is that really so? What role will training play after the tourism crisis?  From the villages to the mountains, from the islands to the cities, from the crystal clear waters to the colorful countries are this content still enough to promote “the Madeinitaly”?

In an historical period in which the “new normal” immediately becomes “next” – where everything is impermanent – tour operators, municipalities, destinations are ready and determined to leave the comfort zone, to take a sustainable and biodiverse path?

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03.00 pm Call to action: redevelop and promote tourism destinations through investing in sustainability and biodiversity

The pandemic and the lockdowns made us rediscover and revalue destinations in ours province of residence, appreciating places considered secondary, wondering about the effects on nature such as: the presence of wild boar, deer and wildlife in the cities; the nesting of birds in unprotected areas, the arrival of dolphins in the ports and marinas of Cagliari, Trieste, Venice and other sea cities.

The current sanitary crisis teaches and prompts us to rethink and value the economy and tourism models that depend on a biodiversity and sustainable approach: from the supply of food and fresh water, till soil fertility, pollination of flora by insects, prevention of soil erosion; from climate change control to cultural services related to the enjoyment of natural species, habitats and landscapes.

How much do we know about how sustainability and biodiversity contribute to make all our destinations more attractive and competitive? What initiatives can be taken to involve tourism, institutional, political, cultural and social stakeholders in achieving the sustainable objectives of 2030 Agenda?

Which are the 10 priority Actions that can be transformed into rules of engagement, to deal with and manage threats to biodiversity in a new more effective way and also to ensure the health and garantee  a well-being of tourists and inhabitants of the destinations?

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05.00 pm The bicycle as a resource for the recovery and revitalization of the tourism sector

The future evolution of tourism in the coming years is certainly linked to the bicycle, both as a means of short and long-range transport and as a promoter of events, products and services.

The data collected by the cycle tourism sector express a constant growth in evolution year after year.

During the round table we will discuss how cycling movement is a great opportunity but it will be necessary to be prepared: creating a network of companies, institutions and associations throughout the country, following the virtuous and precursor examples proposed by the panorama national and international.

The opportunity is great and very close, let’s jump on our bicycles and start riding together!

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11:00 am Business travel: models for environmental and social sustainability

The advantages of creating green travel policies and a corporate travel program, that respect the environment and social aspects, have been proven since the last decade.

How much the companies are been implementing virtuous practices to receive all the benefits? And what are the suggestions that industry experts can give to develop more sustainable and at the same time affordable corporate travel? What is the role of technology to manage more and better ecological travel choices?

The Business Travel round table will discuss these themes in order to offer: ideas, suggestions and new points of reflection that have the goal to make sustainability reachable to all the travel managers.

At the beginning of the Travel for business round table, the results of the Alma Travel research will be previewed: “Travel Policy Green. The ecological footprint of Italian companies in business travel”.

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03:00 pm Smart cities for smart people

A Smart City is an efficient, modern city, that innovates itself while respecting the environment and people. It is also a city that propose, coordinated and integrated solutions on a social level, for a urban and environmental requalification, which resolve the priorities of environmental, energy and mobility emergencies, enhancing environmental and economic sustainability.

What stage we have reached? Which innovative services, proposals and new mobility services will develop this evolution? These are the topics and questions of the round table, that we will try to answer with different industry experts.

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05.00 pm The soft Mobility and sustainable Tourism

Reclaim our time to discover the landscape and the environment. Walking, cycling, watching, exploring and discovering places and the territory.

Promoting sustainable mobility – in a country like Italy that is rich in: history, villages, biodiversity, variety of landscape – means promoting tourism throughout the territory in a sustainable way without disfiguring the environment and distributing wealth and resources in a more equitable way.

How ready are we to offer a network of services, roads, paths suitable for this new model of tourism? How much does the territorial planning of Municipalities and Regions support the development of gentle mobility and sustainable tourism, which are essential for enhancing the territory and small villages?

These will be the central themes of the round table.

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10.00 am Trend of digital and sustainable transformation

Digital technologies of our “ONLIFE” world have a radical impact on our daily life, the environment and the economy: it’s comforting to note how is growing the awareness about how these technologies can and should help us to create a more sustainable present and future – obviously if managed in a conscious and responsible way.

In the round table we will share examples and best practices that transform the actual model from an extractive and predatory of limited natural resources, to a new model based on the circular economy and on the intrinsic possibility of sharing knowledge in an unlimited way.

We will talk about some solutions and tools to: improving the citizens / companies life, limiting the consumption of natural resources, increasing of pollution and effects of climate change. The objective is to create opportunities for more supportive business models and recycling of resources.

The specialists and companies involved in the discussion will allow us to share and compare the different potentials and solutions.

If you want to deepen this theme and look to the future with “the hope of the will”, make this appointment in your agenda and participate in GECO.

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