The first edition of GECO, the virtual sustainability fair, has just ended and we have had the pleasure of actively participating in it. Although in a virtual mode the enthusiasm was shared in a “tangible” way by all those present… it was since the Rimini Fair in 2019 that the tourism sector’s employees did not meet.
The organization was excellent, thanks to a stable and carefully designed platform for a simple and pleasant use. Great attention to the quality of the content selected by the GECO staff, from the exhibitors, to the topics covered during the round tables that were taking place one after the other over the three days, full of ideas. For 4GoodCause it was a great opportunity as it was our first attendance at a fair, it proved to be the right opportunity to interact with major stakeholders who have enthusiastically validated the objectives of the newborn start-up with a social vocation. The positive aspects were many, starting from the innovative virtual mode that optimized the management times of B2B appointments and allowed a simple and fast interaction between participants. An aspect that is very important to us at 4GoodCause is the low environmental impact. Unfortunately, the events industry has too often a negative impact on the environment, just think of the traffic that is created during large events, generated by the transport of equipment or the movement of people, not to mention the tons of waste produced by the attendees and especially by exhibitors. Nowadays, it is useless to deny it, conventional events are not very sustainable and GECO has shown that even in this sector an alternative is possible. We hope that this important event will be the first of a long series and as CEO of 4GoodCause I am ready to support GECO also in the next editions. Congratulations to all the staff, you have done a great job, and see you next year.
Thanks, I will always be grateful to you! For us it was a significant opportunity.