Silvia Livoni Colombo

Company name: Lifestyle and Tourism industry
Job title: Marketing & PR Consultant

Silvia Livoni Colombo is an expert in territorial marketing, public relations and press office. She specializes on tailormade local marketing, tourism and lifestyle projects.

In 2016 she created the first Bike Hub in Italy, precisely in Tuscany, today recognized as a best practice and case history in its category. Terre di Casole Bike Hub is now being replicated in other regions as a winning format to create cycling destinations.

She is highly focused on the development of sustainable tourist destinations to achieve social and economic growth, through the identification of integrated cycling itineraries, enhancing the cultural and natural heritage of the area. Her work includes training workshops, where she brings her creativity into communication and coordination and development of relations with journalists and institutions.

She is part of various permanent round tables on tourism and organizes press tours with foreign journalists for regional tourist offices.

She supports the owner of Luxury Bike Hotels in terms of marketing strategies and developments.